Meet Our Team

Mark Rothbaum

Mark Rothbaum

President & Co-Founder

Mark is a veteran in the college admissions industry. He co-founded College Toolkit in 2002 and built it into one of the most comprehensive sites for college-bound students. College Toolkit was one of the first websites to deploy a college-related Facebook Application, allowing students to access 4,000+ college profiles without ever leaving Facebook.

Mark is a graduate of the University of Pennsylvania. He grudgingly admits that his parents were right to drag him on an East Coast college tour so he could actually see schools' campuses.

Aaron King

Aaron King

CTO

As CTO, Aaron oversees software development and infrastructure operations. He serves as chief architect, evaluates new technology, and maintains relationships with technology integration partners.

Aaron has over 16 years of technology and development experience in multiple industries across both public and private sectors. He has previously led development teams and software architecture for companies including TicketsNow.com, Benzinga.com, New World Systems and Amazon.

Aaron started developing websites professionally at 14, cold calling businesses in the phone book until someone finally took him seriously. His first website, which grossed him $2000, is still public but he refuses to tell us the web address.

Jon Rothbaum

Jon Rothbaum

Co-Founder

Jon co-founded College Toolkit in 2002, serving as the lead developer for the site. Jon began programming Facebook Applications within weeks of its release. He developed a quiz engine, allowing users to test their knowledge of college mascots, college alumni, and more.

Jon is a graduate of Washington University in St. Louis. He spent two years in the Peace Corps and can now make a pot out of only wire... if given the time.

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