Morgan State University Alumni Association

Page Type
Non-Profit Organization
Baltimore, MD

Facebook Page Fan Count for Morgan State University Alumni Association

Date Fan Count
July 10, 2017 1,682
July 03, 2017 1,679
June 26, 2017 1,674
June 19, 2017 1,672
June 12, 2017 1,671
June 05, 2017 1,670
May 29, 2017 1,662
May 22, 2017 1,660
May 15, 2017 1,656
May 08, 2017 1,652
May 01, 2017 1,652
April 24, 2017 1,650
April 17, 2017 1,648
April 10, 2017 1,645
April 03, 2017 1,646

Recent Posts by Morgan State University Alumni Association

Engagement Score

For each post, we have used the following formula to determine an Engagement Score:

The Engagement Score is our attempt to quantify how effective a given post is at engaging the audience of an institution's page. We use likes, comments, and shares as signals of this engagement. We've assigned comments and shares twice the weighting of likes because we believe writing a comment or sharing a post with your Facebook friends is a stronger form of engagement than a simple click of the like link. A comment involves a person contributing new content and a share increases the distribution of the original post.

We recognize that this is a rudimentary measurement, but we believe it provides a high-level sense of how engaging a particular post is and a point of comparison when looking for trends and best practices. We also recognize that our metric focuses on particular forms of engagement (likes, comments, and shares). It does not take into account how many views a video may have received, how many click-thrus a link may have garnered, or whether a post led to particular actions by an audience member. We would love to be able to incorporate these metrics into our analysis, but are limited by the data provided by Facebook via its Graph API. You should consider incorporating these metrics when attempting to analyze your own institution's Facebook Page posts, where more data can be gleaned from the Insights section.


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