Northern Arizona University Alumni Association

Page Type
Flagstaff, AZ

Facebook Page Fan Count for Northern Arizona University Alumni Association

Date Fan Count
July 10, 2017 38,938
July 03, 2017 38,922
June 26, 2017 38,920
June 19, 2017 38,919
June 12, 2017 38,916
June 05, 2017 38,914
May 29, 2017 38,908
May 22, 2017 38,894
May 15, 2017 38,846
May 08, 2017 38,763
May 01, 2017 38,747
April 24, 2017 38,722
April 17, 2017 38,708
April 10, 2017 38,703
April 03, 2017 38,711

Recent Posts by Northern Arizona University Alumni Association

Engagement Score

For each post, we have used the following formula to determine an Engagement Score:

The Engagement Score is our attempt to quantify how effective a given post is at engaging the audience of an institution's page. We use likes, comments, and shares as signals of this engagement. We've assigned comments and shares twice the weighting of likes because we believe writing a comment or sharing a post with your Facebook friends is a stronger form of engagement than a simple click of the like link. A comment involves a person contributing new content and a share increases the distribution of the original post.

We recognize that this is a rudimentary measurement, but we believe it provides a high-level sense of how engaging a particular post is and a point of comparison when looking for trends and best practices. We also recognize that our metric focuses on particular forms of engagement (likes, comments, and shares). It does not take into account how many views a video may have received, how many click-thrus a link may have garnered, or whether a post led to particular actions by an audience member. We would love to be able to incorporate these metrics into our analysis, but are limited by the data provided by Facebook via its Graph API. You should consider incorporating these metrics when attempting to analyze your own institution's Facebook Page posts, where more data can be gleaned from the Insights section.


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