The University of Arizona Alumni Association

Page Type
Community Organization
Tucson, AZ

Facebook Page Fan Count for The University of Arizona Alumni Association

Date Fan Count
July 10, 2017 41,994
July 03, 2017 41,986
June 26, 2017 41,976
June 19, 2017 41,987
June 12, 2017 41,985
June 05, 2017 41,971
May 29, 2017 41,953
May 22, 2017 41,959
May 15, 2017 41,841
May 08, 2017 41,830
May 01, 2017 41,862
April 24, 2017 41,869
April 17, 2017 41,861
April 10, 2017 41,885
April 03, 2017 41,895

Recent Posts by The University of Arizona Alumni Association

Engagement Score

For each post, we have used the following formula to determine an Engagement Score:

The Engagement Score is our attempt to quantify how effective a given post is at engaging the audience of an institution's page. We use likes, comments, and shares as signals of this engagement. We've assigned comments and shares twice the weighting of likes because we believe writing a comment or sharing a post with your Facebook friends is a stronger form of engagement than a simple click of the like link. A comment involves a person contributing new content and a share increases the distribution of the original post.

We recognize that this is a rudimentary measurement, but we believe it provides a high-level sense of how engaging a particular post is and a point of comparison when looking for trends and best practices. We also recognize that our metric focuses on particular forms of engagement (likes, comments, and shares). It does not take into account how many views a video may have received, how many click-thrus a link may have garnered, or whether a post led to particular actions by an audience member. We would love to be able to incorporate these metrics into our analysis, but are limited by the data provided by Facebook via its Graph API. You should consider incorporating these metrics when attempting to analyze your own institution's Facebook Page posts, where more data can be gleaned from the Insights section.


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