Loyola Marymount University

Page Type
University
City
Los Angeles, CA
Country
Category

Facebook Page Fan Count for Loyola Marymount University


Date Fan Count
July 10, 2017 34,580
July 03, 2017 34,523
June 26, 2017 34,466
June 19, 2017 34,358
June 12, 2017 34,294
June 05, 2017 34,258
May 29, 2017 34,204
May 22, 2017 34,155
May 15, 2017 34,065
May 08, 2017 34,009
May 01, 2017 33,930
April 24, 2017 33,863
April 17, 2017 33,776
April 10, 2017 33,742
April 03, 2017 33,681

Recent Posts by Loyola Marymount University


Engagement Score

For each post, we have used the following formula to determine an Engagement Score:

The Engagement Score is our attempt to quantify how effective a given post is at engaging the audience of an institution's page. We use likes, comments, and shares as signals of this engagement. We've assigned comments and shares twice the weighting of likes because we believe writing a comment or sharing a post with your Facebook friends is a stronger form of engagement than a simple click of the like link. A comment involves a person contributing new content and a share increases the distribution of the original post.

We recognize that this is a rudimentary measurement, but we believe it provides a high-level sense of how engaging a particular post is and a point of comparison when looking for trends and best practices. We also recognize that our metric focuses on particular forms of engagement (likes, comments, and shares). It does not take into account how many views a video may have received, how many click-thrus a link may have garnered, or whether a post led to particular actions by an audience member. We would love to be able to incorporate these metrics into our analysis, but are limited by the data provided by Facebook via its Graph API. You should consider incorporating these metrics when attempting to analyze your own institution's Facebook Page posts, where more data can be gleaned from the Insights section.

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