California Polytechnic State University (Cal Poly)

Page Type
San Luis Obispo, CA

Facebook Page Fan Count for California Polytechnic State University (Cal Poly)

Date Fan Count
July 10, 2017 51,200
July 03, 2017 51,123
June 26, 2017 51,038
June 19, 2017 50,925
June 12, 2017 50,806
June 05, 2017 50,679
May 29, 2017 50,563
May 22, 2017 50,459
May 15, 2017 50,225
May 08, 2017 50,012
May 01, 2017 49,784
April 24, 2017 49,617
April 17, 2017 49,439
April 10, 2017 49,372
April 03, 2017 49,155

Recent Posts by California Polytechnic State University (Cal Poly)

Engagement Score

For each post, we have used the following formula to determine an Engagement Score:

The Engagement Score is our attempt to quantify how effective a given post is at engaging the audience of an institution's page. We use likes, comments, and shares as signals of this engagement. We've assigned comments and shares twice the weighting of likes because we believe writing a comment or sharing a post with your Facebook friends is a stronger form of engagement than a simple click of the like link. A comment involves a person contributing new content and a share increases the distribution of the original post.

We recognize that this is a rudimentary measurement, but we believe it provides a high-level sense of how engaging a particular post is and a point of comparison when looking for trends and best practices. We also recognize that our metric focuses on particular forms of engagement (likes, comments, and shares). It does not take into account how many views a video may have received, how many click-thrus a link may have garnered, or whether a post led to particular actions by an audience member. We would love to be able to incorporate these metrics into our analysis, but are limited by the data provided by Facebook via its Graph API. You should consider incorporating these metrics when attempting to analyze your own institution's Facebook Page posts, where more data can be gleaned from the Insights section.


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