Middlebury Institute of International Studies at Monterey

Page Type
Monterey, CA

Facebook Page Fan Count for Middlebury Institute of International Studies at Monterey

Date Fan Count
July 10, 2017 25,879
July 03, 2017 25,864
June 26, 2017 25,835
June 19, 2017 25,820
June 12, 2017 25,770
June 05, 2017 25,749
May 29, 2017 25,698
May 22, 2017 25,656
May 15, 2017 25,599
May 08, 2017 25,546
May 01, 2017 25,507
April 24, 2017 25,435
April 17, 2017 25,356
April 10, 2017 25,369
April 03, 2017 25,314

Recent Posts by Middlebury Institute of International Studies at Monterey

Engagement Score

For each post, we have used the following formula to determine an Engagement Score:

The Engagement Score is our attempt to quantify how effective a given post is at engaging the audience of an institution's page. We use likes, comments, and shares as signals of this engagement. We've assigned comments and shares twice the weighting of likes because we believe writing a comment or sharing a post with your Facebook friends is a stronger form of engagement than a simple click of the like link. A comment involves a person contributing new content and a share increases the distribution of the original post.

We recognize that this is a rudimentary measurement, but we believe it provides a high-level sense of how engaging a particular post is and a point of comparison when looking for trends and best practices. We also recognize that our metric focuses on particular forms of engagement (likes, comments, and shares). It does not take into account how many views a video may have received, how many click-thrus a link may have garnered, or whether a post led to particular actions by an audience member. We would love to be able to incorporate these metrics into our analysis, but are limited by the data provided by Facebook via its Graph API. You should consider incorporating these metrics when attempting to analyze your own institution's Facebook Page posts, where more data can be gleaned from the Insights section.


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