Haas School of Business - UC Berkeley

Page Type
Berkeley, CA

Facebook Page Fan Count for Haas School of Business - UC Berkeley

Date Fan Count
July 10, 2017 43,947
July 03, 2017 43,878
June 26, 2017 43,815
June 19, 2017 43,735
June 12, 2017 43,659
June 05, 2017 43,603
May 29, 2017 43,522
May 22, 2017 43,368
May 15, 2017 43,191
May 08, 2017 43,074
May 01, 2017 43,009
April 24, 2017 42,852
April 17, 2017 42,764
April 10, 2017 42,840
April 03, 2017 42,671

Recent Posts by Haas School of Business - UC Berkeley

Engagement Score

For each post, we have used the following formula to determine an Engagement Score:

The Engagement Score is our attempt to quantify how effective a given post is at engaging the audience of an institution's page. We use likes, comments, and shares as signals of this engagement. We've assigned comments and shares twice the weighting of likes because we believe writing a comment or sharing a post with your Facebook friends is a stronger form of engagement than a simple click of the like link. A comment involves a person contributing new content and a share increases the distribution of the original post.

We recognize that this is a rudimentary measurement, but we believe it provides a high-level sense of how engaging a particular post is and a point of comparison when looking for trends and best practices. We also recognize that our metric focuses on particular forms of engagement (likes, comments, and shares). It does not take into account how many views a video may have received, how many click-thrus a link may have garnered, or whether a post led to particular actions by an audience member. We would love to be able to incorporate these metrics into our analysis, but are limited by the data provided by Facebook via its Graph API. You should consider incorporating these metrics when attempting to analyze your own institution's Facebook Page posts, where more data can be gleaned from the Insights section.


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