Facebook Page Fan Count for American University

Date Fan Count
July 10, 2017 233,086
July 03, 2017 232,753
June 26, 2017 232,360
June 19, 2017 231,930
June 12, 2017 231,302
June 05, 2017 230,806
May 29, 2017 230,256
May 22, 2017 229,696
May 15, 2017 228,956
May 08, 2017 228,349
May 01, 2017 227,770
April 24, 2017 226,978
April 17, 2017 226,200
April 10, 2017 227,157
April 03, 2017 226,477

Recent Posts by American University

Engagement Score

For each post, we have used the following formula to determine an Engagement Score:

The Engagement Score is our attempt to quantify how effective a given post is at engaging the audience of an institution's page. We use likes, comments, and shares as signals of this engagement. We've assigned comments and shares twice the weighting of likes because we believe writing a comment or sharing a post with your Facebook friends is a stronger form of engagement than a simple click of the like link. A comment involves a person contributing new content and a share increases the distribution of the original post.

We recognize that this is a rudimentary measurement, but we believe it provides a high-level sense of how engaging a particular post is and a point of comparison when looking for trends and best practices. We also recognize that our metric focuses on particular forms of engagement (likes, comments, and shares). It does not take into account how many views a video may have received, how many click-thrus a link may have garnered, or whether a post led to particular actions by an audience member. We would love to be able to incorporate these metrics into our analysis, but are limited by the data provided by Facebook via its Graph API. You should consider incorporating these metrics when attempting to analyze your own institution's Facebook Page posts, where more data can be gleaned from the Insights section.


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