Facebook Page Fan Count for Georgia State Alumni

Date Fan Count
July 10, 2017 14,193
July 03, 2017 14,197
June 26, 2017 14,196
June 19, 2017 14,195
June 12, 2017 14,194
June 05, 2017 14,192
May 29, 2017 14,187
May 22, 2017 14,183
May 15, 2017 14,186
May 08, 2017 14,182
May 01, 2017 14,185
April 24, 2017 14,184
April 17, 2017 14,183
April 10, 2017 14,186
April 03, 2017 14,189

Recent Posts by Georgia State Alumni

Engagement Score

For each post, we have used the following formula to determine an Engagement Score:

The Engagement Score is our attempt to quantify how effective a given post is at engaging the audience of an institution's page. We use likes, comments, and shares as signals of this engagement. We've assigned comments and shares twice the weighting of likes because we believe writing a comment or sharing a post with your Facebook friends is a stronger form of engagement than a simple click of the like link. A comment involves a person contributing new content and a share increases the distribution of the original post.

We recognize that this is a rudimentary measurement, but we believe it provides a high-level sense of how engaging a particular post is and a point of comparison when looking for trends and best practices. We also recognize that our metric focuses on particular forms of engagement (likes, comments, and shares). It does not take into account how many views a video may have received, how many click-thrus a link may have garnered, or whether a post led to particular actions by an audience member. We would love to be able to incorporate these metrics into our analysis, but are limited by the data provided by Facebook via its Graph API. You should consider incorporating these metrics when attempting to analyze your own institution's Facebook Page posts, where more data can be gleaned from the Insights section.


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