Bradley University Alumni Association

Page Type
Non-Profit Organization
Peoria, IL

Facebook Page Fan Count for Bradley University Alumni Association

Date Fan Count
July 10, 2017 3,258
July 03, 2017 3,256
June 26, 2017 3,257
June 19, 2017 3,253
June 12, 2017 3,255
June 05, 2017 3,253
May 29, 2017 3,250
May 22, 2017 3,246
May 15, 2017 3,235
May 08, 2017 3,218
May 01, 2017 3,201
April 24, 2017 3,199
April 17, 2017 3,197
April 10, 2017 3,190
April 03, 2017 3,175

Recent Posts by Bradley University Alumni Association

Engagement Score

For each post, we have used the following formula to determine an Engagement Score:

The Engagement Score is our attempt to quantify how effective a given post is at engaging the audience of an institution's page. We use likes, comments, and shares as signals of this engagement. We've assigned comments and shares twice the weighting of likes because we believe writing a comment or sharing a post with your Facebook friends is a stronger form of engagement than a simple click of the like link. A comment involves a person contributing new content and a share increases the distribution of the original post.

We recognize that this is a rudimentary measurement, but we believe it provides a high-level sense of how engaging a particular post is and a point of comparison when looking for trends and best practices. We also recognize that our metric focuses on particular forms of engagement (likes, comments, and shares). It does not take into account how many views a video may have received, how many click-thrus a link may have garnered, or whether a post led to particular actions by an audience member. We would love to be able to incorporate these metrics into our analysis, but are limited by the data provided by Facebook via its Graph API. You should consider incorporating these metrics when attempting to analyze your own institution's Facebook Page posts, where more data can be gleaned from the Insights section.


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