Facebook Page Fan Count for Anderson University


Date Fan Count
July 10, 2017 14,886
July 03, 2017 14,878
June 26, 2017 14,875
June 19, 2017 14,852
June 12, 2017 14,829
June 05, 2017 14,823
May 29, 2017 14,804
May 22, 2017 14,800
May 15, 2017 14,794
May 08, 2017 14,757
May 01, 2017 14,722
April 24, 2017 14,711
April 17, 2017 14,700
April 10, 2017 14,687
April 03, 2017 14,675

Recent Posts by Anderson University


Engagement Score

For each post, we have used the following formula to determine an Engagement Score:

The Engagement Score is our attempt to quantify how effective a given post is at engaging the audience of an institution's page. We use likes, comments, and shares as signals of this engagement. We've assigned comments and shares twice the weighting of likes because we believe writing a comment or sharing a post with your Facebook friends is a stronger form of engagement than a simple click of the like link. A comment involves a person contributing new content and a share increases the distribution of the original post.

We recognize that this is a rudimentary measurement, but we believe it provides a high-level sense of how engaging a particular post is and a point of comparison when looking for trends and best practices. We also recognize that our metric focuses on particular forms of engagement (likes, comments, and shares). It does not take into account how many views a video may have received, how many click-thrus a link may have garnered, or whether a post led to particular actions by an audience member. We would love to be able to incorporate these metrics into our analysis, but are limited by the data provided by Facebook via its Graph API. You should consider incorporating these metrics when attempting to analyze your own institution's Facebook Page posts, where more data can be gleaned from the Insights section.

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