Facebook Page Fan Count for St. Olaf College


Date Fan Count
May 22, 2017 24,549
May 15, 2017 24,494
May 08, 2017 24,454
May 01, 2017 24,415
April 24, 2017 24,357
April 17, 2017 24,338
April 10, 2017 24,322
April 03, 2017 24,277
March 27, 2017 24,211
March 20, 2017 24,136
March 13, 2017 24,059
March 06, 2017 23,920
February 27, 2017 23,873
February 20, 2017 23,816
February 13, 2017 23,740

Recent Posts by St. Olaf College


Engagement Score

For each post, we have used the following formula to determine an Engagement Score:

The Engagement Score is our attempt to quantify how effective a given post is at engaging the audience of an institution's page. We use likes, comments, and shares as signals of this engagement. We've assigned comments and shares twice the weighting of likes because we believe writing a comment or sharing a post with your Facebook friends is a stronger form of engagement than a simple click of the like link. A comment involves a person contributing new content and a share increases the distribution of the original post.

We recognize that this is a rudimentary measurement, but we believe it provides a high-level sense of how engaging a particular post is and a point of comparison when looking for trends and best practices. We also recognize that our metric focuses on particular forms of engagement (likes, comments, and shares). It does not take into account how many views a video may have received, how many click-thrus a link may have garnered, or whether a post led to particular actions by an audience member. We would love to be able to incorporate these metrics into our analysis, but are limited by the data provided by Facebook via its Graph API. You should consider incorporating these metrics when attempting to analyze your own institution's Facebook Page posts, where more data can be gleaned from the Insights section.

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