Facebook Page Fan Count for Shaw University


Date Fan Count
May 16, 2016 5,341
May 09, 2016 5,327
May 02, 2016 5,303
April 25, 2016 5,293
April 18, 2016 5,280
April 11, 2016 5,256
April 04, 2016 5,250
March 28, 2016 5,230
March 21, 2016 5,224
March 14, 2016 5,225
March 07, 2016 5,212
February 29, 2016 5,204
February 22, 2016 5,196
February 15, 2016 5,183
February 08, 2016 5,174

Recent Posts by Shaw University


Engagement Score

For each post, we have used the following formula to determine an Engagement Score:

The Engagement Score is our attempt to quantify how effective a given post is at engaging the audience of an institution's page. We use likes, comments, and shares as signals of this engagement. We've assigned comments and shares twice the weighting of likes because we believe writing a comment or sharing a post with your Facebook friends is a stronger form of engagement than a simple click of the like link. A comment involves a person contributing new content and a share increases the distribution of the original post.

We recognize that this is a rudimentary measurement, but we believe it provides a high-level sense of how engaging a particular post is and a point of comparison when looking for trends and best practices. We also recognize that our metric focuses on particular forms of engagement (likes, comments, and shares). It does not take into account how many views a video may have received, how many click-thrus a link may have garnered, or whether a post led to particular actions by an audience member. We would love to be able to incorporate these metrics into our analysis, but are limited by the data provided by Facebook via its Graph API. You should consider incorporating these metrics when attempting to analyze your own institution's Facebook Page posts, where more data can be gleaned from the Insights section.

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