Facebook Page Fan Count for St. Lawrence University

Date Fan Count
May 22, 2017 16,151
May 15, 2017 16,102
May 08, 2017 16,088
May 01, 2017 16,032
April 24, 2017 15,986
April 17, 2017 15,952
April 10, 2017 15,936
April 03, 2017 15,903
March 27, 2017 15,865
March 20, 2017 15,827
March 13, 2017 15,795
March 06, 2017 15,770
February 27, 2017 15,741
February 20, 2017 15,688
February 13, 2017 15,652

Recent Posts by St. Lawrence University

Engagement Score

For each post, we have used the following formula to determine an Engagement Score:

The Engagement Score is our attempt to quantify how effective a given post is at engaging the audience of an institution's page. We use likes, comments, and shares as signals of this engagement. We've assigned comments and shares twice the weighting of likes because we believe writing a comment or sharing a post with your Facebook friends is a stronger form of engagement than a simple click of the like link. A comment involves a person contributing new content and a share increases the distribution of the original post.

We recognize that this is a rudimentary measurement, but we believe it provides a high-level sense of how engaging a particular post is and a point of comparison when looking for trends and best practices. We also recognize that our metric focuses on particular forms of engagement (likes, comments, and shares). It does not take into account how many views a video may have received, how many click-thrus a link may have garnered, or whether a post led to particular actions by an audience member. We would love to be able to incorporate these metrics into our analysis, but are limited by the data provided by Facebook via its Graph API. You should consider incorporating these metrics when attempting to analyze your own institution's Facebook Page posts, where more data can be gleaned from the Insights section.


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