College of Charleston Alumni

Page Type
Non-Profit Organization
Charleston, SC

Facebook Page Fan Count for College of Charleston Alumni

Date Fan Count
April 24, 2017 14,382
April 17, 2017 14,324
April 10, 2017 14,278
April 03, 2017 14,219
March 27, 2017 14,097
March 20, 2017 14,041
March 13, 2017 13,975
March 06, 2017 13,947
February 27, 2017 13,920
February 20, 2017 13,918
February 13, 2017 13,864
February 06, 2017 13,842
January 30, 2017 13,786
January 23, 2017 13,713
January 16, 2017 13,688

Recent Posts by College of Charleston Alumni

Engagement Score

For each post, we have used the following formula to determine an Engagement Score:

The Engagement Score is our attempt to quantify how effective a given post is at engaging the audience of an institution's page. We use likes, comments, and shares as signals of this engagement. We've assigned comments and shares twice the weighting of likes because we believe writing a comment or sharing a post with your Facebook friends is a stronger form of engagement than a simple click of the like link. A comment involves a person contributing new content and a share increases the distribution of the original post.

We recognize that this is a rudimentary measurement, but we believe it provides a high-level sense of how engaging a particular post is and a point of comparison when looking for trends and best practices. We also recognize that our metric focuses on particular forms of engagement (likes, comments, and shares). It does not take into account how many views a video may have received, how many click-thrus a link may have garnered, or whether a post led to particular actions by an audience member. We would love to be able to incorporate these metrics into our analysis, but are limited by the data provided by Facebook via its Graph API. You should consider incorporating these metrics when attempting to analyze your own institution's Facebook Page posts, where more data can be gleaned from the Insights section.


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