South Dakota State University Alumni Association

Page Type
Non-Profit Organization
Brookings, SD

Facebook Page Fan Count for South Dakota State University Alumni Association

Date Fan Count
April 24, 2017 4,470
April 17, 2017 4,472
April 10, 2017 4,475
April 03, 2017 4,477
March 27, 2017 4,473
March 20, 2017 4,472
March 13, 2017 4,469
March 06, 2017 4,464
February 27, 2017 4,461
February 20, 2017 4,455
February 13, 2017 4,456
February 06, 2017 4,454
January 30, 2017 4,454
January 23, 2017 4,455
January 16, 2017 4,455

Recent Posts by South Dakota State University Alumni Association

Engagement Score

For each post, we have used the following formula to determine an Engagement Score:

The Engagement Score is our attempt to quantify how effective a given post is at engaging the audience of an institution's page. We use likes, comments, and shares as signals of this engagement. We've assigned comments and shares twice the weighting of likes because we believe writing a comment or sharing a post with your Facebook friends is a stronger form of engagement than a simple click of the like link. A comment involves a person contributing new content and a share increases the distribution of the original post.

We recognize that this is a rudimentary measurement, but we believe it provides a high-level sense of how engaging a particular post is and a point of comparison when looking for trends and best practices. We also recognize that our metric focuses on particular forms of engagement (likes, comments, and shares). It does not take into account how many views a video may have received, how many click-thrus a link may have garnered, or whether a post led to particular actions by an audience member. We would love to be able to incorporate these metrics into our analysis, but are limited by the data provided by Facebook via its Graph API. You should consider incorporating these metrics when attempting to analyze your own institution's Facebook Page posts, where more data can be gleaned from the Insights section.


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