Texas A&M University

Page Type
College Station, TX

Facebook Page Fan Count for Texas A&M University

Date Fan Count
April 24, 2017 591,138
April 17, 2017 590,779
April 10, 2017 591,244
April 03, 2017 590,933
March 27, 2017 590,531
March 20, 2017 590,100
March 13, 2017 589,639
March 06, 2017 589,064
February 27, 2017 588,525
February 20, 2017 587,826
February 13, 2017 587,223
February 06, 2017 586,844
January 30, 2017 586,466
January 23, 2017 586,124
January 16, 2017 585,785

Recent Posts by Texas A&M University

Engagement Score

For each post, we have used the following formula to determine an Engagement Score:

The Engagement Score is our attempt to quantify how effective a given post is at engaging the audience of an institution's page. We use likes, comments, and shares as signals of this engagement. We've assigned comments and shares twice the weighting of likes because we believe writing a comment or sharing a post with your Facebook friends is a stronger form of engagement than a simple click of the like link. A comment involves a person contributing new content and a share increases the distribution of the original post.

We recognize that this is a rudimentary measurement, but we believe it provides a high-level sense of how engaging a particular post is and a point of comparison when looking for trends and best practices. We also recognize that our metric focuses on particular forms of engagement (likes, comments, and shares). It does not take into account how many views a video may have received, how many click-thrus a link may have garnered, or whether a post led to particular actions by an audience member. We would love to be able to incorporate these metrics into our analysis, but are limited by the data provided by Facebook via its Graph API. You should consider incorporating these metrics when attempting to analyze your own institution's Facebook Page posts, where more data can be gleaned from the Insights section.


Request a Demo

Back to Top