The Association of Former Students

Page Type
Non-Profit Organization
College Station, TX

Facebook Page Fan Count for The Association of Former Students

Date Fan Count
July 10, 2017 81,490
July 03, 2017 81,412
June 26, 2017 81,316
June 19, 2017 81,003
June 12, 2017 80,743
June 05, 2017 80,472
May 29, 2017 80,269
May 22, 2017 79,908
May 15, 2017 79,620
May 08, 2017 79,252
May 01, 2017 79,117
April 24, 2017 78,850
April 17, 2017 78,624
April 10, 2017 78,518
April 03, 2017 78,359

Recent Posts by The Association of Former Students

Engagement Score

For each post, we have used the following formula to determine an Engagement Score:

The Engagement Score is our attempt to quantify how effective a given post is at engaging the audience of an institution's page. We use likes, comments, and shares as signals of this engagement. We've assigned comments and shares twice the weighting of likes because we believe writing a comment or sharing a post with your Facebook friends is a stronger form of engagement than a simple click of the like link. A comment involves a person contributing new content and a share increases the distribution of the original post.

We recognize that this is a rudimentary measurement, but we believe it provides a high-level sense of how engaging a particular post is and a point of comparison when looking for trends and best practices. We also recognize that our metric focuses on particular forms of engagement (likes, comments, and shares). It does not take into account how many views a video may have received, how many click-thrus a link may have garnered, or whether a post led to particular actions by an audience member. We would love to be able to incorporate these metrics into our analysis, but are limited by the data provided by Facebook via its Graph API. You should consider incorporating these metrics when attempting to analyze your own institution's Facebook Page posts, where more data can be gleaned from the Insights section.


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