Facebook Page Fan Count for Hollins University

Date Fan Count
July 10, 2017 9,157
July 03, 2017 9,152
June 26, 2017 9,147
June 19, 2017 9,113
June 12, 2017 9,065
June 05, 2017 9,053
May 29, 2017 9,042
May 22, 2017 9,026
May 15, 2017 8,978
May 08, 2017 8,924
May 01, 2017 8,906
April 24, 2017 8,867
April 17, 2017 8,833
April 10, 2017 8,828
April 03, 2017 8,816

Recent Posts by Hollins University

Engagement Score

For each post, we have used the following formula to determine an Engagement Score:

The Engagement Score is our attempt to quantify how effective a given post is at engaging the audience of an institution's page. We use likes, comments, and shares as signals of this engagement. We've assigned comments and shares twice the weighting of likes because we believe writing a comment or sharing a post with your Facebook friends is a stronger form of engagement than a simple click of the like link. A comment involves a person contributing new content and a share increases the distribution of the original post.

We recognize that this is a rudimentary measurement, but we believe it provides a high-level sense of how engaging a particular post is and a point of comparison when looking for trends and best practices. We also recognize that our metric focuses on particular forms of engagement (likes, comments, and shares). It does not take into account how many views a video may have received, how many click-thrus a link may have garnered, or whether a post led to particular actions by an audience member. We would love to be able to incorporate these metrics into our analysis, but are limited by the data provided by Facebook via its Graph API. You should consider incorporating these metrics when attempting to analyze your own institution's Facebook Page posts, where more data can be gleaned from the Insights section.


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