Facebook Page Fan Count for Hollins University


Date Fan Count
March 20, 2017 8,788
March 13, 2017 8,775
March 06, 2017 8,751
February 27, 2017 8,738
February 20, 2017 8,732
February 13, 2017 8,714
February 06, 2017 8,702
January 30, 2017 8,696
January 23, 2017 8,682
January 16, 2017 8,675
January 09, 2017 8,641
January 02, 2017 8,614
December 26, 2016 8,606
December 19, 2016 8,596
December 12, 2016 8,585

Recent Posts by Hollins University


Engagement Score

For each post, we have used the following formula to determine an Engagement Score:

The Engagement Score is our attempt to quantify how effective a given post is at engaging the audience of an institution's page. We use likes, comments, and shares as signals of this engagement. We've assigned comments and shares twice the weighting of likes because we believe writing a comment or sharing a post with your Facebook friends is a stronger form of engagement than a simple click of the like link. A comment involves a person contributing new content and a share increases the distribution of the original post.

We recognize that this is a rudimentary measurement, but we believe it provides a high-level sense of how engaging a particular post is and a point of comparison when looking for trends and best practices. We also recognize that our metric focuses on particular forms of engagement (likes, comments, and shares). It does not take into account how many views a video may have received, how many click-thrus a link may have garnered, or whether a post led to particular actions by an audience member. We would love to be able to incorporate these metrics into our analysis, but are limited by the data provided by Facebook via its Graph API. You should consider incorporating these metrics when attempting to analyze your own institution's Facebook Page posts, where more data can be gleaned from the Insights section.

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