How We Can Help
Admissions Application for Facebook
Move beyond Groups and Pages and create a dynamic presence on Facebook that helps you connect with prospective and admitted students. Get functionality that you can effectively use to recruit students and to increase enrollment yield.
An In-Depth Look at our Facebook Application Features
Community Building
Encourage prospective and admitted students to interact with each other. Help them connect to other applicants in their area or find fellow students who share the same interests and passions as they do. Let them build personal relationships with your admission counselors in a setting they are comfortable with.
Customization
We customize the Facebook Application so you can effectively tell your school's story. Include pictures and videos of campus, profiles of current students, bios of admissions counselors, and more.
Let students know what makes your school unique!
Targeted Communication
within Facebook
Help your school stand out by sending targeted messages within Facebook to prospective and admitted students. Leverage information about students' geography, interests, networks, and more to provide them with highly relevant content about your school.
Comparison of Features
| Groups | Pages | Varsity Outreach Application |
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| Set-Up, Maintenance, and Feature Upgrades | ||||
| Performed by | College | College | Varsity Outreach | |
| Student Functionality | ||||
| Discussion Boards |  |
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| Walls | |
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| Photos | |
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| Videos | |
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| Events | |
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| Student Community Students can search for and connect with each other |
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| Information Requests Students can request more information about your school |
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| Counselor Profiles Provide bios and allow students to send you messages |
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| Student Profiles Highlight current students on campus and link to their Facebook profiles |
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| Admitted Student Area Dedicated area for you to communicate with admitted students |
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| Customization of Functionality Adapt the features to meet your school's needs |
Limited | Full | ||
| Customization of Design Adapt the look, feel, & navigation of Facebook presence |
Limited | Full | ||
| Groups | Public Profiles (formerly Pages) |
Varsity Outreach Application |
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| College Functionality | ||||
| Send Messages to All Students | |
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| Send Targeted Messages Foster sub-communities by providing highly targeted information on events, student groups, and more! |
By Geography By Sex By Age |
By Geography By Enrollment Date By Major By SAT / ACT By Activity By High School By GPA ...and more |
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| Access to User Information Learn more about interested students so you can provide a better experience |
Name | Name | Name Enrollment Date City / State / Country GPA SAT / ACT Intended Major Activities Sports High School Networks |
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| Search Student Users Find individual students or groups of students |
By Geography By Enrollment Date By Major By SAT / ACT By Activity By High School By GPA ...and more |
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1 Art & Science Group Advance report of studentPOLL® findings on the role of role of social media in college choice, November 7, 2008
