Have you invested lots of time and effort into Facebook, but are still unsure how effective it's all been? Do you have thousands of fans, but no idea who they are?
Our Application provides an array of metrics and data to help you gauge the Application's performance and to target your messaging. We also don't trap your data inside Facebook.
Segment your users along a number of criteria, including GPA, test scores, geography, intended majors, and more. Use these segmentations to provide relevant information to your users. Send Facebook Event Invitations to users in Maryland about a college fair you'll be at in Baltimore. Post User News about lacrosse tryouts in the fall to admitted students who've expressed an interest in lacrosse.
Our Facebook Application contains a Stats Dashboard for easy access to key data in an easy-to-digest format. We also provide drill-down capabilities to help you uncover valuable insights.
Prospects and admits need to be able to see themselves at your school. Our Facebook Application helps them connect, not only with your admissions office, but more importantly with each other.
Using our unique Yearbook feature, both your prospective and admitted students can browse through other users in their cohort. They can also search within their cohort for people who are from their area or share an interest in a major or activity.
How popular is this feature? It's not uncommon for an Application user to click on the pictures of 50 people in the Yearbook. We've even had users who've clicked on 200 pictures in a single day.
Want to highlight the geographic diversity of your prospective and admitted student pools? Our interactive cohort maps provide a fun and engaging way for App users to connect with people in their area or to meet others across the US and the world.
Do you have current students that serve as ambassadors of sorts for your school? Our Permitted User feature allows you to give these current students access to the Application and all the walls and discussion boards. They can provide their perspective on campus life, student housing, and academics. However, they don't get access to any of the other admin features available.
Unlike with Facebook Pages and Groups, every user does not see the same thing in your Facebook Application. Content in the Application is customized for each user based on their admission status, expected enrollment date, and more.
Have an Admissions Open House just for Fall 2014 Prospective students? Then, only publicize it to this cohort. Have a scholarship just for admitted students from Chicago? No problem, post a User News item for users from Chicago.
Each area with a yellow bubble in the image below adapts to the user, providing a unique and highly relevant experience.
We've built a number of powerful add-ons that help you transform your Facebook Application into a rich, interactive experience. Incorporating dynamic content is a breeze for you and your team. Do you have a YouTube channel? Do you tweet? Do you blog? Do you post photos on Flickr? We can handle all of these. Our add-ons will automatically pull in updated content from these social media outlets right into your Facebook Application.
We can pull in the most recently uploaded videos or a customized playlist. Your users can watch the videos right from within the Application. They can even share them with their friends on Facebook.
Easily create a map of campus or highlight the location of freshman dorms. We'll quickly incorporate these interactive maps to liven up your Facebook Application.
We can create a fun and engaging slideshow based on photos in your Flickr account. If a picture says a thousand words, think of how many words a slideshow can express.
Is your school among the Twitterati? We can pull your most recent tweets into the Application, allowing users to follow the latest news from your campus.
Re-use your blog content. Using your blog's RSS feed, we'll automatically pull in the most recent posts from your blog and display them to your Application users.
Encourage your Application Users to share their excitement about your school by sending virtual gifts to their Facebook friends. You can upload your own customized gifts, showcasing your school's logo or mascot.
Don't limit information to users within the Application. Extend the reach of your Application to your school's Facebook Pages and Groups.
Share information about an admitted student weekend in the Application and on the Class of 2017 Facebook Group. For important dates like financial aid and student housing deadlines, publish it in the Application and on your school's main Facebook Page.
Drive users to your Facebook Application from your school's main Facebook page or from your own website. Encourage them to become part of your community by placing a sign-up form in a tab on your Facebook Page or anywhere on your website.
Facebook Page Example: Keuka College
School Website Example: University of Central Missouri
Posting to a Facebook Page: University of New York (our Demo Page)
All the event and update posts were generated by our Application
Whether it's travel or reading applications, your schedule can get extremely busy. That's why we've introduced the Scheduled Tasks feature, allowing you to schedule an update, e-mail, wall post and more to go live on a future date. You can stage a whole series of tasks when you have time in your busy schedule and ensure your community has fresh new content on a regular basis.